Why Haven’t We All Moved to Customer-Focused Content Yet?   One of the most common habits in B2B marketing is to focus on why you love your cool products. I hope you do! Your passion and innovation are what make your story interesting. Also, in the era of fake news—people care even more about why you do what you do.   The Siren Call of […]

Content marketing success lessons I learned from conversations with Joe Pulizzi, Robert Rose, Matt Heinz, and Michael Brenner.  Recently I found my notes from conversations I had last year with several content marketing leaders, including Joe Pulizzi, Robert Rose, Matt Heinz, and Michael Brenner. When I started my own consulting business and before we launched the B2B Marketing Academy, one of the first (and […]

I recently shared a list of 7 favorite blog sites which started with a longer list. Why not share them all at once? Glad you asked! Let’s face it – who can really get through long lists? 101 top books to read, 35 things to know, 50 social media tools for bloggers…they all sound better in concept than practice. Inspiring B2B bloggers deserve better than to be buried in […]

Customer experience (CX) is what sets the best B2B brands apart. Marketers increasingly lead the charge in aligning brand strategy and customer targeting with customer experience design. It’s a hard craft. There’s a lot of hype to wade through to find good CX content. Having slogged through a lot of articles, I’ve found these particularly useful articles and sites. Written by real practitioners, these content pieces are for […]

We all know it’s important for marketing and sales teams to go to market with an aligned strategy. Many organizations have shared revenue goals between sales and marketing. According to Forrester, 82% of CMOs report that their goals are aligned to revenue targets. Gartner reports that CMOs now spend more on technology than CIOs and most CMOs own or share profit responsibility. Marketing as […]

If you’re like me, your eyes may start to glaze over or you get a sick feeling in your stomach when someone mentions “Salesforce cleanup” or “deduping” or “we need to clean up the dirty data in Salesforce,” or makes reference to any other necessary maintenance activities. It doesn’t have to be an overwhelming project, and can be quite invigorating to accomplish small wins […]

Peg & I are big fans of B2B marketing, as you can tell from visiting our site. One of the things we enjoy the most is connecting with other inspired practitioners of the “craft” of marketing. To shine a spotlight on people we admire, we’ve assembled a list of favorite B2B brands and people who blog. We’ve purposefully included some hidden gems along with some of […]

When considering a content marketing platform, or any marketing technology for that matter, there are several key questions to ask prospective vendors. Here is a simple checklist to help you through the process. Vendor Evaluation Checklist History. How long has this business (product) been in the market? The martech space is nearly doubling every year, which means many new tools have flooded the market. […]