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Marketing Research

  • February 21, 2018
    by Christine Viera

    Nothing stands still these days. Customer needs change at an epic pace. In turn, marketing plans are always evolving. Marketers are constantly trying new things. Which means that we’re continually assessing results and impact. So, how do your strategies and results compare to your peers? Are you leading the pack, or working to catch up? Whether you’re killing it, or need a bigger budget […]

  • November 22, 2016
    by Christine Viera

    Know Your Buyer. This is the first commandment of great product marketing. Armed with customer insights, we can effectively profile prospects and create compelling cross-sell / upsell offers for current customers. But how can you get reliable information on ever-changing buyers? Where’s the Best Place to Start? Step one is to explicitly define who you’re going after. Be specific…what group of business professionals, with what […]

  • November 13, 2016
    by Christine Viera

    It’s that time of year. Plans for 2017 are coming due at most B2B companies. If you’re like me, you want to compare notes with your industry peers on spending and impact. To help you benchmark your plans and spending, I’ve assembled my top list of current, credible and high quality research sources for B2B marketers.   1.  The CMO Survey, Christine Moorman, Duke […]

B2B Marketing Academy | Marketing Research
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