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Sirius Decisions’ Megan Heuer wrote about five myths in account based marketing, including the myth that the sales team already knows everything about their accounts. We assume our sales team has a full understanding of their accounts, yet we often overlook the amount of knowledge owned by our post-sale customer success teams. I’m encouraging you to take a full funnel approach to ABM. Consider aligning your […]
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Part of the 72% still not sold on Social Selling? Social media is no longer a niche for a digital few. According to Pew Research Center, 6 in 10 get their news from social media. Do you believe it doesn’t relate to you or your customers in B2B? You might need to re-think that. Nielsen reports that adults now spend 22%, or five and half […]
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Getting your digital game on with B2B buyers in 2017? This is for you. Here are 5 facts about the B2B brand benefits from getting social with your content and through your employees.
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It’s 2017, most professionals know about social selling and sales enablement best practices. Why then do we continue to make the mistakes of yesteryear? I need to get this off my chest: Your emails Drive. Me. Crazy. Want to know why I don’t respond? I’m calling for marketers to unite. Actually, I think I’m begging you, pleading with you, please let’s help ourselves and preserve […]
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I’ve had the good fortune to work with many great salespeople in my career. I’ve observed them using social selling techniques to finesse the art of a sale with a scientific method to move prospects through the sales cycle. Rather than another blog post telling you how to up your social selling game, I’ve asked a couple of all-star sellers to share their proven […]
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