Content Marketing

I’m excited to be a featured speaker at the Intelligent Content Conference 2018. So, come and meet me in person. I’m eager to share and swap advice on content marketing best practices for B2B brands. Register to join the Content Marketing Institute and me at the Intelligent Content Conference 2018. Sign up now and use my personal code MILLERICC  for an additional $100 off! See you […]

Focus on This One Thing for Competitive Advantage There’s mounting evidence that marketing leadership is key to driving the entire customer experience (CX). 68% of marketing leaders say their company is increasingly competing on the basis of customer experience. [Salesforce] 67% percent of marketing leaders say creating a connected customer journey across all touchpoints and channels is critical to the success of their overall […]

We’ve both been “practicing” marketers, working exciting day jobs while also investing in the B2B Marketing Academy. We kept busy much of last year working while blogging on sites like netformation.com, integrate.com, and sharing ideas at the Intelligent Content Conference, Content Marketing World, and other industry events. Our goal for 2018 is to double down in our mission to connect with and encourage other […]

Content marketing success lessons I learned from conversations with Joe Pulizzi, Robert Rose, Matt Heinz, and Michael Brenner.  Recently I found my notes from conversations I had last year with several content marketing leaders, including Joe Pulizzi, Robert Rose, Matt Heinz, and Michael Brenner. When I started my own consulting business and before we launched the B2B Marketing Academy, one of the first (and […]

Peg & I are big fans of B2B marketing, as you can tell from visiting our site. One of the things we enjoy the most is connecting with other inspired practitioners of the “craft” of marketing. To shine a spotlight on people we admire, we’ve assembled a list of favorite B2B brands and people who blog. We’ve purposefully included some hidden gems along with some of […]

Innovative B2B marketers are fluent in newer digital and content marketing practices. We’re constantly adding a new spin to classic tactics. And, we’re grooving on the opportunity to entertain and engage customers as we find the great story in our B2B solutions and people. This makes it fun and keeps the craft interesting. But what’s new can be hard. And noise levels are increasing […]

When working with B2B marketers to execute content against a persona strategy, several pitfalls can emerge during the execution phase. Here is how to avoid these  common pitfalls when you execute a content strategy against your persona information: Beware of Persona-itis. We know that -itis is a medical term for inflammation or swelling. In this case, I mean the affliction of creating too many personas. Don’t get carried away […]

‘Content Marketing’ Is a Bit of a Facade Marketing has always been about content. As a concept, content marketing is fun and incredibly useful. It helps marketers teach non-marketers the facts of life. People buy products from people who make them. The story of why, what for, and how…it all matters for B2B buyers. In a digital age, the conversation takes place using content […]

Do these come hither tricks draw you to the dark side? Like everyone else, I’m drawn to read an article by a great headline. Everyone has a deliciously tempting list of tips, tricks, ideas, and strategies to help you do marketing better.   10 Tips For Writing Great Content 7 Ways to Drive Traffic to Your Web Site 5 Actionable Ideas to Improve Lead Quality 3 […]