Author Archive

An Interview with Service Leader David Young on His Career and Customer Experience For 2018, we’re putting the spotlight on inspiring people starting with a former Fortune 500 service leader who played a major role in customer experience. It’s easy to get caught up in day-to-day marketing and forget how important the post-sale experience is. Yet, customer emotions and experiences are deeply shaped by […]

We’ve both been “practicing” marketers, working exciting day jobs while also investing in the B2B Marketing Academy. We kept busy much of last year working while blogging on sites like netformation.com, integrate.com, and sharing ideas at the Intelligent Content Conference, Content Marketing World, and other industry events. Our goal for 2018 is to double down in our mission to connect with and encourage other […]

Why Haven’t We All Moved to Customer-Focused Content Yet?   One of the most common habits in B2B marketing is to focus on why you love your cool products. I hope you do! Your passion and innovation are what make your story interesting. Also, in the era of fake news—people care even more about why you do what you do.   The Siren Call of […]

I recently shared a list of 7 favorite blog sites which started with a longer list. Why not share them all at once? Glad you asked! Let’s face it – who can really get through long lists? 101 top books to read, 35 things to know, 50 social media tools for bloggers…they all sound better in concept than practice. Inspiring B2B bloggers deserve better than to be buried in […]

Customer experience (CX) is what sets the best B2B brands apart. Marketers increasingly lead the charge in aligning brand strategy and customer targeting with customer experience design. It’s a hard craft. There’s a lot of hype to wade through to find good CX content. Having slogged through a lot of articles, I’ve found these particularly useful articles and sites. Written by real practitioners, these content pieces are for […]

Peg & I are big fans of B2B marketing, as you can tell from visiting our site. One of the things we enjoy the most is connecting with other inspired practitioners of the “craft” of marketing. To shine a spotlight on people we admire, we’ve assembled a list of favorite B2B brands and people who blog. We’ve purposefully included some hidden gems along with some of […]

Innovative B2B marketers are fluent in newer digital and content marketing practices. We’re constantly adding a new spin to classic tactics. And, we’re grooving on the opportunity to entertain and engage customers as we find the great story in our B2B solutions and people. This makes it fun and keeps the craft interesting. But what’s new can be hard. And noise levels are increasing […]

Big data and artificial intelligence drive a ton of digital dialogue these days. Is it all hype? What can we actually expect in 2017? Let’s start with data. With our every click, call, and digital choice, we’re leaving trails everywhere. Here’s what happens in an “Internet Minute”: Amazon – $83,836 more in sales per minute Spotify – 24,752 more hours of music uploaded per […]