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What’s Shaping Our Experience in 2018 Why is marketing today any different from the past? The way I see it, there are 5 key market forces shaping marketing success in 2018. Peg Miller and I outlined the impact of each of these trends in Marketing Through the Maze: The 5 Forces We Face in 2018. 1. Digital Transformation 2. Customer Experience 3. Content Marketing Evolution 4. Marketing […]
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Interview with Karen dela Torre, VP of Product Marketing at Workday We’ve been interviewing great marketers to gain insights on what draws people to this profession and how they succeed. No one does it better than the wonderful Karen dela Torre. Karen has served with Fortune 100 high tech brands and now serves at a growth software company that’s shaking up the industry. With […]
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