What Inspired Us Last Year

Peg & I launched the B2B Marketing Academy as a way to connect to other marketers. We love the craft of marketing. At its core, marketing is about connecting people to people around a common need, goal, experience or cause.

We believe there are different challenges in B2B marketing than our B2C friends face in consumer marketing. We draw inspiration from universal strategies and tactics. And, we enjoy exploring what’s different. What’s most important is what you think.

The People’s Choice: What You Found Interesting

Here’s the top 10 list of our most popular blogs of 2016. It looks like full funnel marketing, content marketing, marketing research and other core basics of B2B marketing hit the mark. See for yourself:

1.    The Easy Way to Plan Full Funnel B2B Marketing

2.    Are You Drawn to the Dark Side of Content Marketing?

3.    How to Map Content for a Brilliant B2B Full Funnel Marketing

4.   7 Best Research Sources for B2B Marketers

5.   10 Provocative Predictions for Marketing Success in 2017

6.   The 10 Commandments of Content Marketing

7.   10 Commandments of B2B Marketing Personas

8.   5 Exciting Sales Enablement Things You Will See in 2017

9.   Talking Marketing Technology Solutions: An Interview with Microsoft’s Marketing Technologists

10. What Makes Marketing Persuasive in the Post-Truth Era?

What do you wish we’d write more about in 2017? We’d like to hear from you.

With our best ~ Christine & Peg