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October, 2016

  • October 30, 2016
    by M Seymour

    Do you start with the end in mind? Where should we really start as we dig into sales enablement?  The answer, measuring the effectiveness, is normally a task most wait to conduct  until the end of the process.   Sales enablement can be expensive and time consuming, and management might see it as a distraction for their reps.  In fact, according to the CMO […]

  • October 29, 2016
    by Christine Viera

    How do you deliver full funnel content? Let’s take a look at why B2B marketers need to align to a full funnel marketing approach. A few years ago, content marketing became a break-out phenomena. Why? Because it created an important dialogue about earning the right to engage with buyers. You can’t bore or wonk customers into buying your products. You need to understand and draw […]

  • October 22, 2016
    by M Seymour

    The Five Keys to Successful Sales Enablement Initiatives Over the last few years, the term sales enablement has exploded, but the reality is that it’s a catchall term. Different people think of it in different ways. A marketing organization might refer to sales enablement as equipping their B2B sales reps with content.  A cloud vendor might define it as some sort of technology […]

  • Scott Brinker of chiefmartec.com estimates there are nearly 4000 technologies in the martech space. IDC has created a higher level view that breaks these technologies into main areas: interaction, content, management and administration, and data and analytics; and notes that CMOs’ influence has moved beyond traditional spending areas into more parts of the business. Modern marketers are more involved, and often lead the implementation of, […]

B2B Marketing Academy | 2016 October
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