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The following guideposts of content marketing have been developed based on the experiences of hundreds of B2B marketers. I’ve been in the fortunate position to work with, learn from, and share best practices among some of the brightest B2B marketers around the globe. Here, I’ve compiled a list of The 10 Commandments of Content Marketing: Thou shalt steal content. Of course I don’t mean “steal” […]
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What does it take to be seen as top marketing talent? Marketing executives are charged with getting big, impactful, and difficult stuff done to drive results. To hit big goals, they need to know the talents of their team members. They need to know who is capable of creating new marketing ideas, designing differentiated strategies, and getting the right work done at the right time with the right people. The skills of […]
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