Marketing Persona

  • 10 Commandments of B2B Personas
    August 25, 2016
    by Christine Viera

    A classic tool, the marketing persona is overdue for a modern overhaul. My friend Peg Miller recently wrote excellent advice on how to cure persona-itis and other persona management challenges. She inspired me to reflect on what modern personas should do. So, if you’re a product marketing expert and wondering how to manage personas, here’s my advice. A modern marketing persona is a marriage of […]

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