Marketing Strategy

  • A Day in the Life Interview on Product Marketing
    February 9, 2018
    by Christine Viera

    What Do Product Marketers Do? The 2018 B2B Marketing Academy spotlight is on inspiring people. Why? Because there’s theory, and there’s practice. B2B Marketing co-founder Peg Miller and I find daily inspiration in the people who work in the trenches to bring marketing to life. As a profession, marketers are finally getting more credit for their expertise in understanding human behaviors, data science, digital […]

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