Marketing Tools

  • February 28, 2018
    by Christine Viera

    Do you need good prospect and customer research to improve lead generation, content marketing, and sales impact? I was talking to a good friend the other day. She’s a top-notch product marketing leader. We were comparing notes on how to keep product marketers close to customers. This is critical to a product marketer’s credibility. In my view, the 1st commandment of product marketing is […]

  • 9 Best Research Sources for B2B Marketers in 2018
    February 21, 2018
    by Christine Viera

    Nothing stands still these days. Customer needs change at an epic pace. In turn, marketing plans are always evolving. Marketers are constantly trying new things. Which means that we’re continually assessing results and impact. So, how do your strategies and results compare to your peers? Are you leading the pack, or working to catch up? Whether you’re killing it, or need a bigger budget […]

  • measuring sales enablement
    October 30, 2016
    by M Seymour

    Do you start with the end in mind? Where should we really start as we dig into sales enablement?  The answer, measuring the effectiveness, is normally a task most wait to conduct  until the end of the process.   Sales enablement can be expensive and time consuming, and management might see it as a distraction for their reps.  In fact, according to the CMO […]

  • June 22, 2016
    by Christine Viera

    1. Buffer – Intuitive, visual content sharing tool. Of all of the tools out there for loading and sharing content, I like this the best. Here’s why. It’s simple to use. It allows you to load your own content or share other people’s great content using a graphical drag-and-drop planner. It detects the images from the links you use, making it simple to add graphics to your […]

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