Marketing Tools

Do you need good prospect and customer research to improve lead generation, content marketing, and sales impact? I was talking to a good friend the other day. She’s a top-notch product marketing leader. We were comparing notes on how to keep product marketers close to customers. This is critical to a product marketer’s credibility. In my view, the 1st commandment of product marketing is […]

Nothing stands still these days. Customer needs change at an epic pace. In turn, marketing plans are always evolving. Marketers are constantly trying new things. Which means that we’re continually assessing results and impact. So, how do your strategies and results compare to your peers? Are you leading the pack, or working to catch up? Whether you’re killing it, or need a bigger budget […]

Do you start with the end in mind? Where should we really start as we dig into sales enablement?  The answer, measuring the effectiveness, is normally a task most wait to conduct  until the end of the process.   Sales enablement can be expensive and time consuming, and management might see it as a distraction for their reps.  In fact, according to the CMO […]