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Content Marketing

  • 7 Top B2B Marketing Blogs You Should Read
    February 7, 2017
    by Christine Viera

    Peg & I are big fans of B2B marketing, as you can tell from visiting our site. One of the things we enjoy the most is connecting with other inspired practitioners of the “craft” of marketing. To shine a spotlight on people we admire, we’ve assembled a list of favorite B2B brands and people who blog. We’ve purposefully included some hidden gems along with some of […]

  • January 2, 2017
    by Christine Viera

    ‘Content Marketing’ Is a Bit of a Facade Marketing has always been about content. As a concept, content marketing is fun and incredibly useful. It helps marketers teach non-marketers the facts of life. People buy products from people who make them. The story of why, what for, and how…it all matters for B2B buyers. In a digital age, the conversation takes place using content […]

  • Are you drawn to the dark side of content marketing?
    December 4, 2016
    by Christine Viera

    Do these come hither tricks draw you to the dark side? Like everyone else, I’m drawn to read an article by a great headline. Everyone has a deliciously tempting list of tips, tricks, ideas, and strategies to help you do marketing better.   10 Tips For Writing Great Content 7 Ways to Drive Traffic to Your Web Site 5 Actionable Ideas to Improve Lead Quality 3 […]

  • content marketing strategy
    November 28, 2016
    by Peg Miller

    More than 90% of B2B marketers use a content marketing strategy as part of their overall marketing strategy. Over the past few years, we’ve witnessed a proliferation of content being produced to help entice potential customers through natural, inbound methods. The Content Marketing Institute released the results of their study sharing B2B marketer’s plans for 2017. A full 70% of B2B marketers plan to […]

  • Lead generation with the 5 Ws
    November 27, 2016
    by Peg Miller

    What content should we include on a high-performing landing page, specifically for webinars, online training and in person conferences or events? Kissmetrics offers some good advice for creating landing pages that convert. With more complex content engagements, where you are asking for a bigger time investment and data collection from a registrant, it’s important to sell them on the content. I’m going to focus […]

  • B2B Marketing Funnel
    November 3, 2016
    by Christine Viera

    I recently wrote about adopting a B2B full funnel marketing approach for content and program planning. It’s a good way to focus on serving customers across the funnel and channels. Let’s now dig a bit deeper into a simple way to apply it to your content marketing plans.  Remind me again, why adopt a full funnel marketing approach? So you can inform, serve and shape the customer experience […]

  • webinar, webinars, best practices

    Upcycling is described as the process of converting older or discarded materials into something useful and often beautiful. Let’s discuss new ways to upcycle current content, and turn it into something useful and perhaps even more beautiful. Over the course of this three-part blog series, I’ll provide three example content types that most B2B organizations already have within their content library: webinars, blogs, and long […]

  • ebook, ebooks, content marketing
    August 7, 2016
    by Peg Miller

    In prior posts, we’ve discussed ideas to get more out of your webinar content. Now let’s apply the same methodology to ebooks and other longer form content. Let’s get more mileage out of ebooks, white papers, and technical guides by building derivative assets from these long form content assets. Build infographics to visually tell the story. Pull key concepts out of long form content, and illustrate the story […]

  • June 22, 2016
    by Christine Viera

    1. Buffer – Intuitive, visual content sharing tool. Of all of the tools out there for loading and sharing content, I like this the best. Here’s why. It’s simple to use. It allows you to load your own content or share other people’s great content using a graphical drag-and-drop planner. It detects the images from the links you use, making it simple to add graphics to your […]

  • 3 Best B2B Marketing Guides

    B2B Marketers – the data revolution is at our doorstep. We’re expected to drive plans with data as the new normal in today’s digital-first marketing era. B2C companies are widely seen as more advanced at solving these issues using big data. So, there’s a lot to learn from their progress. Yet B2B marketing is a different animal. In contrast to our B2C friends, we […]

B2B Marketing Academy | Content Marketing
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