B2B Marketing Trends

  • 5 Brainy Blogs for the Curious B2B Marketer
    February 26, 2017
    by Christine Viera

    I recently shared a list of 7 favorite blog sites which started with a longer list. Why not share them all at once? Glad you asked! Let’s face it – who can really get through long lists? 101 top books to read, 35 things to know, 50 social media tools for bloggers…they all sound better in concept than practice. Inspiring B2B bloggers deserve better than to be buried in […]

  • #B2Bmarketing #sales #alignment

    We all know it’s important for marketing and sales teams to go to market with an aligned strategy. Many organizations have shared revenue goals between sales and marketing. According to Forrester, 82% of CMOs report that their goals are aligned to revenue targets. Gartner reports that CMOs now spend more on technology than CIOs and most CMOs own or share profit responsibility. Marketing as […]

  • How The Technology Age Will Define Marketing This Year
    January 16, 2017
    by Christine Viera

    We’re all tech companies Technology is borderless. Every region, industry, and job role is using or affected by technology. Even if you’re trying to remain off the grid, there are people and bots working to figure you out. Something as basic as having a driver’s license or a phone number makes you findable in our techno-age.   The era of “tech companies” is over; there are […]

  • 10 B2B Marketing Predictions
    December 20, 2016
    by Christine Viera

    In a busy age, it’s hard to stop and reflect on what we’ve learned. As a marketer, you’re probably knee-deep into executing your 2017 plans already. Still, we’ve emerged from an eventful year. As B2B marketing pros, it’s a good time to briefly pause and consider the ideas that should shape our thinking for the year ahead.   Peg’s 5 predictions for 2017 B2B marketing priorities   As […]

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