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Raviv Turner, CEO CaliberMind When Raviv Turner started his career doing signal intelligence by intercepting data for the Israeli Intelligence, he had no idea it would lead to being the CEO of an enterprise AI software company. Now he puts those superior digital listening skills to use by helping B2B organizations organize unstructured data in a centralized database which can be used for ultimate […]
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At the B2B Marketing Academy, we’re on a kick to provide powerfully practical marketing advice. Friends, readers, and colleagues have told us that they appreciate the way we identify high quality resources, tools, and ideas for B2B marketers. Today, our spotlight turns to account based marketing (ABM). If you’ve practiced B2B marketing for long, you’ve no doubt talked about or tried this. It’s a […]
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Why Should SMBs Bother with CRM If They Haven’t Already Done It Yet? Co-Authored with Michelle Bechamps, President – Brand Strategist, Bechamps & Associates Branding and marketing expert, Michelle Bechamps, works with a mix of small and medium business (SMB) clients across commercial, public sector, and quasi-governmental organizations. Michelle’s key question: Given that it’s 2018, what’s the value of CRM if you haven’t already […]
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How Coffee Drove This Creative Lady in a New Direction Tarah Speck is a Swiss army knife of a marketer. Creative, visionary, and hardworking—she’s been a content marketer, digital marketer, and product marketer. That makes for a refreshingly unique perspective. Here’s a peek into her marketing journey. She offers great insights into what marketing metrics measure success and a compelling prediction about the evolution […]
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We’ve both been “practicing” marketers, working exciting day jobs while also investing in the B2B Marketing Academy. We kept busy much of last year working while blogging on sites like netformation.com, integrate.com, and sharing ideas at the Intelligent Content Conference, Content Marketing World, and other industry events. Our goal for 2018 is to double down in our mission to connect with and encourage other […]
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Why Haven’t We All Moved to Customer-Focused Content Yet? One of the most common habits in B2B marketing is to focus on why you love your cool products. I hope you do! Your passion and innovation are what make your story interesting. Also, in the era of fake news—people care even more about why you do what you do. The Siren Call of […]
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Marketing technology seems to be the #1 topic lately for my writing, speaking and Twitter-chatting, and I even have a few podcasts coming next month on the subject. Nearly five years ago, Gartner predicted CMOs would catch up to CIOs in total technology spend this year, and we are on track to do so. But I’ve noticed that while marketers are being charged with making […]
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If you’re like me, your eyes may start to glaze over or you get a sick feeling in your stomach when someone mentions “Salesforce cleanup” or “deduping” or “we need to clean up the dirty data in Salesforce,” or makes reference to any other necessary maintenance activities. It doesn’t have to be an overwhelming project, and can be quite invigorating to accomplish small wins […]
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When considering a content marketing platform, or any marketing technology for that matter, there are several key questions to ask prospective vendors. Here is a simple checklist to help you through the process. Vendor Evaluation Checklist History. How long has this business (product) been in the market? The martech space is nearly doubling every year, which means many new tools have flooded the market. […]
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Innovative B2B marketers are fluent in newer digital and content marketing practices. We’re constantly adding a new spin to classic tactics. And, we’re grooving on the opportunity to entertain and engage customers as we find the great story in our B2B solutions and people. This makes it fun and keeps the craft interesting. But what’s new can be hard. And noise levels are increasing […]
Marketing Technology
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