Marketing Technology

Interview with Matthew Gonnering, CEO of Widen Matthew Gonnering got his start in the printing industry and his first job at Widen was to sell printing services. Shortly after starting, he noticed what Widen was doing in the digital arena and saw it as the foundation for a modern business model which undoubtedly set the future of the organization as a marketing technology. Today […]

At the B2B Marketing Academy, we’re on a kick to provide powerfully practical marketing advice. Friends, readers, and colleagues have told us that they appreciate the way we identify high quality resources, tools, and ideas for B2B marketers. Today, our spotlight turns to account based marketing (ABM). If you’ve practiced B2B marketing for long, you’ve no doubt talked about or tried this. It’s a […]

Why Should SMBs Bother with CRM If They Haven’t Already Done It Yet? Co-Authored with Michelle Bechamps, President – Brand Strategist, Bechamps & Associates Branding and marketing expert, Michelle Bechamps, works with a mix of small and medium business (SMB) clients across commercial, public sector, and quasi-governmental organizations. Michelle’s key question: Given that it’s 2018, what’s the value of CRM if you haven’t already […]

How Coffee Drove This Creative Lady in a New Direction Tarah Speck is a Swiss army knife of a marketer. Creative, visionary, and hardworking—she’s been a content marketer, digital marketer, and product marketer. That makes for a refreshingly unique perspective. Here’s a peek into her marketing journey. She offers great insights into what marketing metrics measure success and a compelling prediction about the evolution […]

We’ve both been “practicing” marketers, working exciting day jobs while also investing in the B2B Marketing Academy. We kept busy much of last year working while blogging on sites like netformation.com, integrate.com, and sharing ideas at the Intelligent Content Conference, Content Marketing World, and other industry events. Our goal for 2018 is to double down in our mission to connect with and encourage other […]

Why Haven’t We All Moved to Customer-Focused Content Yet?   One of the most common habits in B2B marketing is to focus on why you love your cool products. I hope you do! Your passion and innovation are what make your story interesting. Also, in the era of fake news—people care even more about why you do what you do.   The Siren Call of […]

If you’re like me, your eyes may start to glaze over or you get a sick feeling in your stomach when someone mentions “Salesforce cleanup” or “deduping” or “we need to clean up the dirty data in Salesforce,” or makes reference to any other necessary maintenance activities. It doesn’t have to be an overwhelming project, and can be quite invigorating to accomplish small wins […]