Warning: count(): Parameter must be an array or an object that implements Countable in /home/b2bmark6/public_html/wp-content/themes/samba-theme/samba/inc/helper.php on line 2246

Author Archive

  • Sales Enablement Predictions
    December 22, 2016
    by M Seymour

    As 2016 comes to a close, I am thinking about sales enablement things and predictions for 2017. The last few years have been a roller coaster for me, and also for sales enablement at large. I don’t expect that 2017 is going to be much different. It’s still going to be the wild west for vendors and customers alike, but sales enablement is at a […]

  • November 29, 2016
    by M Seymour

    On my first sales enablement project, I quickly realized the imperative for sales enablement training.  I launched an iPad sales enablement tool to help sales reps have more effective sales engagement techniques.  As I completed my first demo on the tool, a sales rep walked up to me and said, “what does swipe mean?” Changing my perspective This rocked my world, I figured everyone […]

  • measuring sales enablement
    November 14, 2016
    by M Seymour

    As we continue our discussion on measuring sales enablement, it’s important to look at what could go wrong.  A whole host of errors are commonly introduced into the measuring process. So, it is important to avoid making these mistakes.   Why is it important to avoid errors? Above all, credibility. A trained executive eye, especially one that is focused and detail-oriented, will easily spot inconsistencies […]

  • measuring sales enablement
    October 30, 2016
    by M Seymour

    Do you start with the end in mind? Where should we really start as we dig into sales enablement?  The answer, measuring the effectiveness, is normally a task most wait to conduct  until the end of the process.   Sales enablement can be expensive and time consuming, and management might see it as a distraction for their reps.  In fact, according to the CMO […]

  • 5 Keys to Successful Sales Enablement
    October 22, 2016
    by M Seymour

    The Five Keys to Successful Sales Enablement Initiatives Over the last few years, the term sales enablement has exploded, but the reality is that it’s a catchall term. Different people think of it in different ways. A marketing organization might refer to sales enablement as equipping their B2B sales reps with content.  A cloud vendor might define it as some sort of technology […]

B2B Marketing Academy | M Seymour, Author at B2B Marketing Academy
class="archive author author-michaelseymour author-3 samba_theme samba_left_nav samba_left_align samba_responsive wpb-js-composer js-comp-ver-4.9.2 vc_responsive"