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Interview with Matthew Gonnering, CEO of Widen Matthew Gonnering got his start in the printing industry and his first job at Widen was to sell printing services. Shortly after starting, he noticed what Widen was doing in the digital arena and saw it as the foundation for a modern business model which undoubtedly set the future of the organization as a marketing technology. Today […]
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Raviv Turner, CEO CaliberMind When Raviv Turner started his career doing signal intelligence by intercepting data for the Israeli Intelligence, he had no idea it would lead to being the CEO of an enterprise AI software company. Now he puts those superior digital listening skills to use by helping B2B organizations organize unstructured data in a centralized database which can be used for ultimate […]
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I’m excited to be a featured speaker at the Intelligent Content Conference 2018. So, come and meet me in person. I’m eager to share and swap advice on content marketing best practices for B2B brands. Register to join the Content Marketing Institute and me at the Intelligent Content Conference 2018. Sign up now and use my personal code MILLERICC for an additional $100 off! See you […]
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Marketing technology seems to be the #1 topic lately for my writing, speaking and Twitter-chatting, and I even have a few podcasts coming next month on the subject. Nearly five years ago, Gartner predicted CMOs would catch up to CIOs in total technology spend this year, and we are on track to do so. But I’ve noticed that while marketers are being charged with making […]
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Content marketing success lessons I learned from conversations with Joe Pulizzi, Robert Rose, Matt Heinz, and Michael Brenner. Recently I found my notes from conversations I had last year with several content marketing leaders, including Joe Pulizzi, Robert Rose, Matt Heinz, and Michael Brenner. When I started my own consulting business and before we launched the B2B Marketing Academy, one of the first (and […]
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We all know it’s important for marketing and sales teams to go to market with an aligned strategy. Many organizations have shared revenue goals between sales and marketing. According to Forrester, 82% of CMOs report that their goals are aligned to revenue targets. Gartner reports that CMOs now spend more on technology than CIOs and most CMOs own or share profit responsibility. Marketing as […]
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If you’re like me, your eyes may start to glaze over or you get a sick feeling in your stomach when someone mentions “Salesforce cleanup” or “deduping” or “we need to clean up the dirty data in Salesforce,” or makes reference to any other necessary maintenance activities. It doesn’t have to be an overwhelming project, and can be quite invigorating to accomplish small wins […]
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When considering a content marketing platform, or any marketing technology for that matter, there are several key questions to ask prospective vendors. Here is a simple checklist to help you through the process. Vendor Evaluation Checklist History. How long has this business (product) been in the market? The martech space is nearly doubling every year, which means many new tools have flooded the market. […]
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Sirius Decisions’ Megan Heuer wrote about five myths in account based marketing, including the myth that the sales team already knows everything about their accounts. We assume our sales team has a full understanding of their accounts, yet we often overlook the amount of knowledge owned by our post-sale customer success teams. I’m encouraging you to take a full funnel approach to ABM. Consider aligning your […]
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When working with B2B marketers to execute content against a persona strategy, several pitfalls can emerge during the execution phase. Here is how to avoid these common pitfalls when you execute a content strategy against your persona information: Beware of Persona-itis. We know that -itis is a medical term for inflammation or swelling. In this case, I mean the affliction of creating too many personas. Don’t get carried away […]
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