December 28, 2016by Christine Viera
In a post-truth era, people are reluctant to see or say what’s true and what’s not. The truth of facts matters less than how information fits the way we feel. This phenomena is a worldwide wake up call to the role of emotions in the choices we make. It’s not just a pop culture thing. It impacts our B2B world in 2017 too.
December 22, 2016by M Seymour
As 2016 comes to a close, I am thinking about sales enablement things and predictions for 2017. The last few years have been a roller coaster for me, and also for sales enablement at large. I don’t expect that 2017 is going to be much different. It’s still going to be the wild west for vendors and customers alike, but sales enablement is at a […]
December 20, 2016by Christine Viera
In a busy age, it’s hard to stop and reflect on what we’ve learned. As a marketer, you’re probably knee-deep into executing your 2017 plans already. Still, we’ve emerged from an eventful year. As B2B marketing pros, it’s a good time to briefly pause and consider the ideas that should shape our thinking for the year ahead. Peg’s 5 predictions for 2017 B2B marketing priorities As […]
Do these come hither tricks draw you to the dark side? Like everyone else, I’m drawn to read an article by a great headline. Everyone has a deliciously tempting list of tips, tricks, ideas, and strategies to help you do marketing better. 10 Tips For Writing Great Content 7 Ways to Drive Traffic to Your Web Site 5 Actionable Ideas to Improve Lead Quality 3 […]