Map Your Competition in 3 Easy Steps

November 29, 2016
by Christine Viera

Got Customer Insights Already?

Product Marketers have among most wide-ranging roles in a company. That’s why it’s an exciting and compelling profession. Not long ago, I wrote the 10 Commandments of B2B Product Marketing with tips on where to focus your attention.

Recently, I’ve written about Commandment #1 – know thy customer. If you missed those blogs, they’re listed below. They dive into how to get market and tribal insights. Whether you’re a startup or a large enterprise, it pays to get and stay close to customers and prospects.

But what about Commandment #2 – know your market?


Have You Mapped Competitors For Your 2017 Market Assessment?

A truly strategic market view starts with understanding your customers, industry, business strategy, product strategy and growth goals. However, a market landscape analysis isn’t complete unless you offer competitive insights too.

Do good homework on core business vectors, and your competitive short list will narrow quickly. Without that market analysis, your competitive lineup could be as long as Santa’s Naughty or Nice list.

So, what’s the best way to map your competitive landscape? Here’s my 3-step approach to understanding your competitive landscape and dazzling your stakeholders.


Just click on the slide show arrows to take a look.

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High energy, inspired B2B Marketer. Lessons learned largely in high tech and communications industries where I've worked with very smart folks, on very cool things, in very dynamic environments. I like helping others navigate people, tech, programs, and problems with vision, courage, and impact. All opinions are solely my own.