September, 2016

  • social selling, content marketing
    September 30, 2016
    by Peg Miller

    Social selling has been called the future of new business. As modern marketers, it’s a channel we need to include in our strategic planning and execution. LinkedIn defines social selling as “leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.” LinkedIn is “all in” on this concept, even creating a Social Selling Index (SSI). Anyone […]

  • B2B MarTech Ideas
    September 15, 2016
    by Christine Viera

    As a marketer, I feel like we finally are getting the serious attention we deserve from the technology world. You just gotta love the MarTech map that Scott Brinker at chiefmartec creates every year. Here’s his latest: Having recently led marketing at a content marketing startup, I had a front row seat to this world. We have some amazing new tools available, and yet there’s very little […]

  • marketing technology with Microsoft
    September 12, 2016
    by Peg Miller

    When it comes to marketing technology, analysis paralysis can take over. With all the choices in marketing technologies, it’s no wonder. Scott Brinker, editor of Chiefmartec.com, estimates there are nearly 4,000 technologies available to today’s modern marketer. That’s why I took the time to chat with product marketers Bill Hamilton and Charles Eichenbaum from Microsoft’s Cloud and Enterprise Group. When it comes to building a […]

B2B Marketing Academy | September 2016 - B2B Marketing Academy
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